Qualitative Research and Analysis

Service Description

We leverage our deep knowledge of social sciences to develop interview guides and conduct interviews with key stakeholders (patients, caregivers, providers) and market audience. Interviews are completed by researchers trained in qualitative research. This approach results in eliciting rich qualitative data. Our team is also well versed in the various analytical approaches for analyzing qualitative data, helping our clients understand data generated. We can also translate these results into key messaging to appropriately engage key stakeholders and audience. Duration and pricing are based on agreed contract terms.